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Lighthouse Research & Advisory FAQ
Questions leaders ask before they reach out.
Straight answers about how Lighthouse works, what it costs to partner with us, and where to start.
What does Lighthouse Research & Advisory do?
Lighthouse is an independent HR research and advisory firm founded in 2016. We publish original research on talent acquisition, learning, HR technology, and the employee experience, and we help HR and business leaders act on it through keynotes, workshops, advisory, coaching, and people-strategy engagements.
Who does Lighthouse work with?
Two audiences. Employers, from mid-market companies to enterprises such as Kimberly-Clark, McDonald's, and Sodexo, who need evidence to guide talent strategy and technology decisions. And HR technology providers, including UKG, IBM, isolved, HiBob, and Workhuman, who need credible research, analyst perspective, and market visibility.
How is Lighthouse different from a large analyst firm?
Our research is grounded in primary data we collect ourselves, with more than 4,000 employers and 6,000 workers surveyed, plus briefings with 200+ technology providers. Engagements are led by the analysts who did the research, not handed off, and are scoped to your questions rather than a standard subscription.
Can Lighthouse run custom research for my organization?
Yes. Custom research is one of our core services: proprietary surveys, benchmarking, buyer studies, and licensed reports carrying your brand. We design the instrument, field it, analyze the results, and deliver a report, infographic, or presentation you can use internally or in market.
Do you offer keynote speakers?
Yes. Ben Eubanks and George Rogers deliver conference keynotes, onsite and virtual workshops, and custom learning sessions on HR technology, AI in HR, talent acquisition, frontline engagement, self-leadership, and culture. Use the contact form and select keynote booking.
What is a Luminary partnership?
Luminary is our membership program for HR technology providers. Supporting Partners ($6,500/yr) get a website badge, listing, influence over the research agenda, private findings previews, and two analyst briefings a year. Premier Partners ($14,500/yr) add a licensed research piece with your logo, two additional briefings, and a Lighthouse speaker for one of your webinars.
What are the HR Tech Awards?
The HR Tech Awards is Lighthouse's independent recognition program that helps HR and business buyers understand which technology providers create practical value. Entries are judged across customer impact, product differentiation, software experience, company strength, and measurable outcomes. 2027 submissions open December 1, 2026 and close January 29, 2027 at hrtechawards.org.
What is Lighthouse Academy?
Lighthouse Academy is our leadership development arm, led by George Rogers and built on the four keys of his book Champion Your Purpose: Identity, Vision, Direction, and Legacy. It includes on-demand lessons, live sessions, the Champion Your Purpose Masterclass, culture and leadership workshops, and executive coaching.
Is HR Summer School really free?
HR Summer School is a free, livestreamed annual event for HR professionals produced by the Lighthouse team, with recordings available on demand. Its Lunch Breaks program is a paid yearly membership that brings 12+ HRCI and SHRM credit hours of turnkey virtual education to local and state HR groups.
How do I get started?
Use the contact form to tell us about your project: a keynote, a research study, a technology shortlist, a strategy redesign, or leadership development. We start every engagement with a conversation, then bring back the insights that matter, then co-create the plan.
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