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Custom HR Research
Custom HR Research, Surveys & Benchmarking
Your questions. Our research engine. Your name on the report.
Proprietary studies designed around the decision you need to make or the story you need to tell, run end to end by Lighthouse analysts.
How we develop custom HR research.
A custom study succeeds or fails on the questions. We start there, working with you to define the decision or the narrative the research has to support, then design an instrument that will produce findings worth publishing rather than a wall of percentages.
What you can commission
- Buyer studies for technology providers: how HR buyers evaluate your category, what they'll pay for, and what's changing.
- Workforce studies: what employees and frontline workers say about engagement, retention, learning, and pay.
- Benchmarks: where your organization or your customers sit against the market.
- Trend reports: an annual or one-time state-of-the-market study you publish under your brand, like the RPO Buyer Trends series we produce with the RPO Association.
What outputs you can receive
A full report with methodology, an executive summary, infographics and social-ready data cuts, a slide deck, and a live briefing or webinar with the analyst who led the study. Deliverables carry your brand with a Lighthouse methodology and byline, which is what makes them credible to your buyers.
Why we're different from other HR research providers
We publish our own research program and have for a decade. Our analysts brief 200+ technology providers a year and run the HR Tech Awards evaluations, so we know the market you're researching from the inside. And the people who scope your study are the people who analyze and present it.
Common questions
Custom HR Research & Benchmarking FAQ
Why choose Lighthouse over a generic survey vendor?
Because we're HR analysts, not a panel company. We know which questions produce findings the market will care about, we have a decade of comparative data, and the report arrives with an analyst's name and methodology behind it. Panel vendors give you numbers; we give you a study.
How much does custom research cost?
It depends on sample size, audience (employers, workers, buyers), and deliverables. Licensing an existing study is the most affordable route; Luminary Premier Partners get one licensed piece included. Custom fielded studies are scoped individually. Tell us the goal and we'll propose options.
Who owns the data?
You receive the report, the findings, and the deliverables you license. Lighthouse retains the underlying dataset and may include aggregated, non-attributed findings in its broader research program, which is part of what keeps our benchmarks current.
Can you present the findings for us?
Yes. Most custom studies launch with a Lighthouse analyst briefing your team or presenting on your webinar, which is often the most valuable part of the project for lead generation.
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